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Got Kids? Do They Have the Gimmes?

 Got Kids? Do They Have the Gimmes?

The media, through advertising, blitzes kids with every kind of conceivable toy and doo-dad.

Needs, Wants, and Desires

Needs, Wants, and Desires

You need three things; food, shelter, and clothing. Wants and desires are simply degrees of those three things.

Advertising: The Good, the Bad, and the Ugly

Advertising: The Good, the Bad, and the Ugly

A big hunk of a product’s costs are in marketing with the other big hunk in advertising.